The founder of the brand, Jamilya Khassanova, is a mother of four and an entrepreneur who has embodied her pursuit of perfection and beauty in the Ederra brand.

Her mission is to offer products that provide professional-level care at home.

Ederra products are made from carefully selected natural ingredients. The formulas are enriched with valuable oils, extracts, and vitamins that nourish and restore hair from within.

Ederra Lab hair products combine natural ingredients for deep hydration, protection and restoration of hair.

Aloe vera — moisturizes and heals, making hair soft and silky.

Tea Tree leaf oil — cleanses, prevents dandruff and promotes healthy hair growth.

We care not only about the beauty of hair but also about the health of the planet.

Ederra products do not contain harsh chemicals, are cruelty-free, and are produced with eco-friendly standards in mind.

Ederra products are safe and responsible cosmetics.